š Introduction to Markets š
Combining Supply and Demand
ā EquilibriumĀ is when there is no tendency for the market price to change. At this point, the quantity demanded equals the quantity supplied.
š But what happens if something changes?
āļø Market Disequilibrium: When Things Get Out of Balance āļø
What is Market Disequilibrium?
š Changes in the conditions of demand and supply can shift the equilibrium price and quantity, causing a temporary market disequilibrium until a new equilibrium is established.
What are the effects of changes in demand and supply on equilibrium level?
Go through the figures to see these effects:
Diagram | Change | Equilibrium price | Equilibrium quantity |
1 | Demand increases | Higher | Higher |
2 | Demand decreases | Lower | Lower |
3 | Supply increases | Lower | Higher |
4 | Supply decreases | Higher | Lower |
Test Your Knowledge with Scenarios
These questions will test your ability to understand and analyse shifts in supply curves. Pay close attention to the details provided in the case study.
Practice drawing BOTH demand and supply curves for scenarios like the ones below to prepare effectively š
Situation: Due to a significant shortage of sunflower oil and extremely dry weather conditions in Spain, the production and availability of Spanish olive oil are impacted.
Question:Ā "Draw a diagram to show the effect on the market for Spanish olive oil due to the reduced availability of sunflower oil and abnormally dry weather in Spain.ā
Situation: The government has introduced a 'fat tax' on unhealthy food and imposed stricter restrictions on advertising unhealthy food, impacting its market dynamics.
Question:Ā "Draw a diagram to show the effect on the market for unhealthy food as a result of the introduction of a āfat taxā and increased restrictions on advertising unhealthy food.ā
Situation: Both the EU and US governments have introduced subsidies to support the aircraft industry. However, there has been a worldwide suspension of most air travel due to the COVID-19 pandemic.
Question:Ā "Draw a diagram to illustrate the effects of these subsidies from the EU and US governments, combined with the global suspension of air travel, on the market for aircraft.ā
š ļø What mechanism can solve market disequilibrium? š ļø
What is the Price Mechanism?
- ConsumersĀ decide how much they are willing to pay for a product.
- BusinessesĀ decide how much they want to charge for that product.
These decisions interact in the market, and the price is determined by the forces of supply (how much of a product is available) and demand (how much of a product people want). Essentially, itās the buyers and sellers together who determine the price of a product.
š In short, the price mechanism is the system where supply and demand decide the prices of goods and services.
What are the main functions of the price mechanism?
- Prices act as signals to show where resources are needed.
- Prices rise and fall based on scarcity (shortage) and surplus (extra supply).
- š±Example: If the price of smartphones goes up because everyone wants one, this signals manufacturers to make more smartphones.
- šExample: If there are too many oranges and not enough buyers, the price of oranges will drop to encourage people to buy more.
- Prices provide incentives for consumers and producers.
- Consumersā choices send information to producers about what they need and want.
- š Example: If more people start buying electric cars, it tells car manufacturers to make more electric cars.
- Prices help ration scarce resources when demand is higher than supply.
- When there is a shortage, prices go up, so only those who are willing and able to pay can buy the product.
- š®Ā Example: If there is a limited supply of a new video game console, the price may increase, and only those who are willing to pay more will get one.
What does āPrice as a basis for exchangeā mean?
ā Price assigns a specific value to a product or service, making it easier to understand how much something is worth.
- š A candy bar priced at Ā£1 means that the candy bar is worth Ā£1.
ā Prices enable buyers and sellers to agree on the terms of exchange.
- If you have Ā£1 and want a candy bar, you can exchange your Ā£1 for the candy bar because both you and the seller agree on the price.
For example:
The Scottish Government supports energy price caps to protect consumers from excessive energy prices. By capping the prices that energy companies can charge, the government helps ensure that energy remains affordable, particularly for low-income households. ā”ļø
How can the price mechanism solve the market disequilibrium?
Price as a basis for market clearing
š Excess demand and excess supply are states of disequilibrium in a market
- letās figure out how the price mechanism works to solve these two states of market disequilibrium by looking at the market for a particular good:
Excess demand
Excess supply
Are there any real life examples of market clearing in Scotland?
ā Prices of accommodation for the 2024 Fringe Festival has increased by up to 1500% due to the excess demand!