Inflation
What is Inflation?
Since rising inflation means that goods and services become more expensive, we say that inflation causes the cost of living to rise for households.
For example, if a bottle of milk costs £1 but then costs £0.95 the following year, this is an indication of deflation. The annual deflation rate for milk, in this case, would be -5%.
While it may sound like a good thing because goods and services become cheaper, deflation can lead to negative effects in the economy. For instance, it can cause people to delay spending in anticipation of further price drops, reducing overall economic activity. Similarly, it can increase the real value of debt, making it more difficult for borrowers to pay off their loans.
Nominal Value: The nominal value of money simply refers to the face value of money. Quite simply, if you hold a £10 note, it has a nominal value of £10.
Real Value: The real value of money accounts for the impact of inflation on the purchasing power of that money in terms of goods and services. We know that as inflation rises, the purchasing power of money decreases as you can buy less with the same value. For example, if you had a £10 note, and the yearly inflation rate was 5%. The real value of your £10 note in one year would be £9.50, as you can buy less than before.
How is Inflation Measured?
The Consumer Price Index (CPI)
Explore how the cost of living has been measured throughout history:
Consumer Price Index including Owner-Occupied Housing (CPIH)
Types of Inflation
Cost-Push Inflation
- Suppose there's a decrease in the supply of crude oil globally (which can be caused by a number of factors including geopolitical). This is called a supply shock.
- Since the UK is heavily dependent on oil for various sectors such as transportation and energy, the increased input costs for companies could push up the prices of goods and services they produce so that they can avoid losing profit, or in some cases, making a loss.
- This results in cost-push inflation, where the overall price level in the UK rises due to the increased costs of production.
Demand-Pull Inflation
- Imagine a situation where the UK government decides to significantly reduces taxes, resulting in people having more disposable income.
- This increase in income can lead to higher demand for goods and services while supply remains the same.
- The increased competition among consumers to acquire these goods and services then drives prices up. This is a typical example of demand-pull inflation, where an increase in aggregate demand leads to higher price levels in the economy.
What is causing the recent cost of living crisis?
The Effects of Inflation on Households
Decreasing Purchasing Power
Wage and Income Changes
Saving and Investment Behaviour
- Property Investment: With high inflation, house prices may increase beyond the purchasing power of the consumer. As a result, individuals may postpone plans to purchase housing as deposits grow. A 1 bed valued at £150,000 will require a £15,000 deposit, which is a higher burden when inflation is high.
- Luxury Purchases: As disposable income decreases due to a rise in the cost of living, individuals may reduce spending on luxury goods, affecting sectors like travel and hospitality. However, recent demand for travel and tourism has not decreased due to ‘revenge spending’ on travel following the lifting of Covid-19 restrictions.
- Savings and Investment: Inflation reduces the value of savings and investments, making them less attractive to individual consumers. For example, if the saving rate is 4% while inflation is 10%, this is a 6% decrease in the real value of your savings.
Borrowers vs Lenders
The Effects of Inflation on Firms
Increased Input Costs and Decreased Profitability
Consumer Demand Shifts
Labour Availability
Planning and Investment
The effects of inflation on different groups
Group | Effect of Inflation | Effect of Deflation |
Borrowers | Benefit as the real value of debt decreases | Disadvantaged as the real value of debt increases |
Savers | Lose out as the value of savings decreases | Benefit as the value of savings increases |
Importers | As inflation rises, we typically buy more imports as goods are cheaper. However, over time, the price of imported goods will increase, decreasing profit margins. | Benefit as cost of importing goods decreases due to strong currency |
Exporters | Disadvantaged as their goods become more expensive for foreign buyers | Benefit as their goods become cheaper for foreign buyers |
Government | Debt burden decreases | Debt burden increases |
People on Fixed Incomes | Lose purchasing power as cost of living increases | Gain purchasing power as cost of living decreases |
Pensioners | Lose if their pension is not inflation-proof | May gain if their pensions are fixed and living costs decrease |
Consumers | Buying power decreases as prices increase | Buying power increases as prices decrease |
Effect of high inflation
Effect of deflation
Monetary Policy: the 2% inflation target
The MPC make their decision based on the 2% inflation target. If they think inflationary pressures are high, they tend to tighten monetary policy. If they think inflationary pressures are low, they tend to expand monetary policy.
The impact of expansionary and tightening monetary policy
Expansionary Monetary Policy | Tightening Monetary Policy | |
Households | Borrowing money for things like houses can become cheaper, but money saved in the bank earns less | Borrowing money for things like houses can become more expensive, but money saved in the bank can earn more |
Businesses | Borrowing money for expansion can become cheaper, making growth easier | Borrowing money for expansion can become more expensive, making growth harder |
Government | Borrowing money for public services can become cheaper, possibly leading to more spending | Borrowing money for public services can become more expensive, possibly leading to cuts |
Savers | Money saved in the bank can earn less | Money saved in the bank can earn more |
Importers/Exporters | A weaker pound can make imports more expensive and exports cheaper. A lower interest rate weakens the exchange rate, weakening the pound. | A stronger pound can make imports cheaper and exports more expensive. A higher interest rate leads to a higher exchange rate, making the country more attractive to foreign investment. |
Employees | Faster economic growth could mean more job opportunities and faster wage increases | Slower economic growth could mean fewer job opportunities and slower wage increases |
Retirees | Lower returns on savings can negatively impact retirees. | Higher returns on savings can benefit retirees. |
Investors | Lower interest rates can lead to lower returns on bonds but could stimulate the growth of the stock market if it offers better returns. | Higher interest rates can lead to higher returns on bonds but could slow down the growth of the stock market as it may offer weaker returns. |