You must describe at least 2 factors to gain full marks. Award 1 mark for each valid description. Award 1 mark for each valid development. Award a maximum of 4 marks for any one factor.
A model answer could look something like this:
Scotland has a well educated and skilled workforce (1). Over 50% of Scotland’s working population has further education qualifications, which helps improve productivity levels (1).
Scotland offers a cost-effective business environment for foreign firms (1). Operating costs in Scotland are up to 40% lower than in London, including reduced property and labour expenses (1).
Scotland is a strategic geographical location for businesses as its position provides a time zone advantage for global business communications between Eastern and Western markets(1).